Mobile phones have already become a ubiquitous tool for search, games, communicating and record keeping according to recent impartial research studies by the Pew Research Center. In a nationally representative telephone survey, the Pew Research Center’s Internet & American Life Project found that, during the 30 days preceding the interview:

• 83% of American adults now own some kind of cell phone they use daily
• 51% had used their phone at least once to get information they needed right away.
• 27% had trouble doing something because they did not have their phone at hand.
• 40% found themselves in an emergency situation and having their phone helped
• 42% used their phone for entertainment when they were bored

Source: http://pewinternet.org/Reports/2011/Cell-Phones.aspx

As mobile device usage continues to proliferate, the psychology of an always on device that connects people to the things they want readily available is taking root in ways that desktop computing never could. While computer users may have grown accustomed to printing out a map before going someplace, the advent of mobile GPS has made app based alternatives capable of seamlessly integrating into the impulse decisions of every person using them. Why limit oneself to preplanned adventures when mobile apps are always available to serve data on a moments notice and can be calibrated to intuitively enhance many aspects of modern life?

The last frontier of mobile computing is the billing space, as great ideas and massive audiences migrate toward solutions capable of providing the full value of each app to consumers while awarding the desired profit margins that merchants seek. AppBilling.com is a full service mobile app processing solutions provider with many years of experience in digital commerce. Our expert staff is available to discuss your new or existing products with a keen eye toward custom billing options that provide bottom line results by increasing sales conversion ratios, subscriber retention and per unit profit margins. App Developers are encouraged to contact sales@AppBilling.com today to see why so many top companies have already adopted the AppBilling.com approach.